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The History of GottaDEAL

  Posted on June 5, 2023 by GottaDEAL Staff

As GottaDEAL celebrates its 20th year, let's take a look back at the history of the site. As a nod to just how far technology has come, this article was written with the help of OpenAI's ChatGPT with corrections and additions made by the GottaDEAL staff.


GottaDEAL is a popular online deals site that offers an extensive range of deals and discounts on a wide variety of products. Open year-round, GottaDEAL also focuses on the many sales that occur during the fourth quarter of the year including Black Friday and Cyber Monday. Its story is an inspiring one, showing the potent combination of innovation, adaptability, and a keen understanding of consumers' needs in the rapidly evolving digital world.

The Early Years

GottaDEAL was launched in 2004, primarily as a site for sharing hot deals, bargains, and coupons online. The website's initial success was fueled by the growth of online shopping and the increasing desire for consumers to find the best possible prices on products they wanted or needed.

The site capitalized on the rise of the internet as a shopping platform, providing an avenue for consumers to compare prices and products more easily than ever before. On the forum, users could share the deals they found, and the community could benefit from each other's bargain hunting.

The Black Friday Era

One of the most significant turning points in the history of GottaDEAL came with the launch of their Black Friday section. Capitalizing on the American tradition of post-Thanksgiving sales, the website began publishing leaked Black Friday ads from major retailers in 2004.

This innovation transformed GottaDEAL from a regular deals site into a major player in the online retail space. The site became a hub for shoppers preparing for Black Friday, offering leaked ad scans, discussion forums, and even a downloadable Black Friday shopping list.

Black Friday on GottaDEAL has since become a much-anticipated annual event, with the website drawing in millions of users eager to prepare for the biggest shopping day of the year. The site's Black Friday coverage has been featured in hundreds of major media outlets over the years including CNN, The New York Times and countless other newspapers, TV networks and web sites.

Continued Growth

As GottaDEAL continued to grow, the site began to diversify its offerings. It expanded beyond its initial deal site format to include features like daily deals, several very popular email newsletters and a product comparison tool. The website also introduced a mobile app for the forum, ensuring users could access deals and information on-the-go.

GottaDEAL's continuous evolution has enabled it to maintain relevance and popularity in the fast-paced world of online retail. By focusing on consumer needs and online shopping trends, GottaDEAL has successfully positioned itself as a significant resource for savvy shoppers.

Present Day

Today, GottaDEAL remains a trusted source for online deals and discounts. It has successfully built and sustained a community of shoppers, a testament to its user-friendly interface, community-centric approach, and continuous adaptability.

From humble beginnings as a simple site for sharing deals, GottaDEAL has grown to become one of the leading websites in the online deal space and the oldest independent site of its kind. Its ability to adapt and evolve in a dynamic digital marketplace has allowed it to maintain its position as a top destination for shoppers looking for the best deals online.


The story of GottaDEAL is a testament to the evolution of online shopping and the changing needs of consumers. Its success is a clear example of how a simple idea - a place for consumers to share and find the best deals - can be transformed into a thriving online community.

Whether it's Black Friday deals, everyday savings or the latest coupons, GottaDEAL has proven itself to be an invaluable resource for deal-hungry shoppers around the world. The site's journey is a powerful example of how innovation, adaptability, and understanding consumer behavior can lead to enduring success in the digital marketplace.


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