Overstock Acquires Bed Bath & Beyond, To Change Name
Overstock.com announced that they have acquired Bed Bath & Beyond's brand and other intellectual property and intend to rebrand Overstock.com to Bed Bath & Beyond over the coming weeks.Overstock's new web address will be bedbathandbeyond.com and their rewards program will change from Club O to Welcome Rewards, which was the name of Bed Bath & Beyond's rewards program before they went out of business.