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Digital Picture Frame [Upgraded] | 10.1" HD Touch Screen Display | Perfect Photo Frame for Sharing Memories | Ideal Gift for Grandparents | Super Easy Setup & Upload | Secure | WiFi Enabled
We don't know when or if this item will be back in stock.
Brand | Nixplay |
Color | 10 inch (Black Gold) |
Resolution | 720p |
Compatible Devices | iPhone, smartphone, laptop |
Screen Size | 10.1 Inches |
About this item
- OUR DIGITAL FRAMES CONNECT the families of 4 million customers. Recognized and celebrated by Rolling Stone, Oprah Magazine, NBC News, and millions of users, Nixplay is the industry leader in digital picture frame design and software innovation.
- SETUP AS EASY AS 1-2-3 - Download our app, plugin the digital picture frame, and follow the on-screen instructions to upload photos and videos. With WiFi connectivity and the Nixplay app for iOS, Android & desktop, you can now invite multiple users to upload photos to a frame. You can even connect multiple digital picture frames to the app, sharing precious moments across devices.
- READY TO GIFT - Preload the digital picture frame with photos, videos, and a personalized message using the Nixplay app. It offers an unforgettable experience, all without the need to open the box!
- *ADD PHOTOS AND VIDEOS - Easily connect and transfer photos and videos from Apple Photos, Facebook, Instagram, (and Google Photos which will require a subscription) to any Nixplay digital picture frame using our mobile app, available on iOS & Android. Don’t want to use the mobile app? Nixplay also offers desktop login through a web browser and the ability to email photos directly to the frame. Nixplay Basic applies to all frames with no subscription.
- *ONE CLICK CAST TO TV - With NixCast, effortlessly cast photos and videos from your Nixplay app to your smart TV. Plus, NixEvents enables guests at weddings, birthdays, and other events to easily contribute their photos to a shared album. Use the features together to create a real-time slide show of your next family gathering or party.
- ENHANCED BY AI - Experience perfectly centered images with AI-driven smart-centering. Tailor each Nixplay digital picture frame experience with customizable auto slideshow settings. At the same time, automatic rotation seamlessly switches between landscape and portrait modes for a dynamic display that perfectly showcases your content. No other frame is as feature-rich.
- PRIVACY COMES FIRST - Nixplay's cloud storage is located in the USA on secure, CCPA & GDPR-compliant, encrypted servers, ensuring your photos displayed on your digital picture frame are kept safe and secure.
- *PAID FEATURES - Please be advised that certain features require a subscription to use the full extent.
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This Item ![]() Digital Picture Frame [Upgraded] | 10.1" HD Touch Screen Display | Perfect Photo Frame for Sharing Memories | Ideal Gift for Grandparents | Super Easy Setup & Upload | Secure | WiFi Enabled | Recommendations | |||||
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Price | Currently unavailable. | $299.99$299.99 | -29% $49.99$49.99 List: $69.98 | $45.99$45.99 | -10% $116.99$116.99 Typical: $129.99 | -29% $49.98$49.98 List: $69.99 |
Delivery | — | Get it as soon as Saturday, Jun 28 | Get it as soon as Saturday, Jun 28 | Get it as soon as Saturday, Jun 28 | Get it as soon as Saturday, Jun 28 | Get it as soon as Saturday, Jun 28 |
Customer Ratings | ||||||
Sold By | — | Skylight Frame | akimart | AEEZO Official Store | YISAVE TECHNOLOGY (HK) | Day-Deal USA |
display size | 10.1 inches | 15 inches | 10.1 inches | 10.1 inches | 11 inches | 10 inches |
resolution | 720p | WXGA | 1280 x 800 | WXGA | 2000 x 1200 | 1280x800 HD |
memory capacity | 0 GB | 2 GB | 32 GB | 16 GB | 32 GB | 16 GB |
connectivity tech | Wi-Fi | Wi-Fi | Wi-Fi | Wi-Fi | Wi-Fi | Wi-Fi |
power source | Corded Electric | AC adapter | Corded Electric | Corded Electric | Corded Electric | AC |
control method | touch | touch | touch | touch | application | touch |
controller type | Android, iOS | iOS | iOS | Android, iOS | Android, iOS | iOS |
input interface | touch screen | touch screen | touch screen | touch screen | touch screen | touch screen |
frame material | Plastic | — | Plastic | Plastic | Plastic | #1 Top Rated |
aspect ratio | 16:10 | 16:9 | 16:10 | 16:10 | 1.67:1 | 1.75:1 |
From the brand

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Explore our frames
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Discover Nixplay
Easily share photos directly from your phone, tablet, or computer to connected frames, instantly.
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We value the happiness that comes from connecting individuals with their loved ones. With the trust of over 3.2 million users, Nixplay creates innovative technologies that enable people to share their precious moments with each other securely and safely, free from the dangers of social media. Create a private social network for your family, where you can share the most important moments in life.
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How did we get our start?
Founder-led for 14 years, we are pioneers in digital photo frame technology. Today, Nixplay is the safest and most secure way to connect the whole family.
What makes our products unique?
Unlike our competitors, our products are designed to connect people by providing easy-to-use features that strengthen your most treasured relationships.
Why do we love what we do?
We believe in the joy of connecting people with their family, friends, and relatives. We connect people through innovative technology that allows people to easily share their most cherished memories.
Videos
Videos for this product
2:11
How to Setup Nixplay Smart Photo Frame 10.1 TouchscreenCreedon Technologies USA LLC
Videos for this product
0:30
Preload Content to your Nixplay without opening the boxCreedon Technologies USA LLC
Videos for this product
1:00
Nixplay Digital Photo Frame with TouchscreenCreedon Technologies USA LLC
Product guides and documents
Product Description
From the manufacturer
![]() Simple Setup | ![]() Secured Display | ![]() Google collection |
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Download our app, plug in your frame and follow the simple on-screen instruction |
Create multiple albums and select which ones to display on your frame |
Connect and sync your favorite Google photos collections and Dropbox albums |
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Product information
Product Dimensions | 10.55 x 7.4 x 0.99 inches |
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Item Weight | 1.37 pounds |
ASIN | B096DQF21Z |
Item model number | W10K - Black Gold |
Customer Reviews |
4.1 out of 5 stars |
Best Sellers Rank |
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Is Discontinued By Manufacturer | No |
Date First Available | June 2, 2021 |
Manufacturer | Nixplay |
Language | English, French, German, Japanese |
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Digital Picture Frame [Upgraded] | 10.1" HD Touch Screen Display | Perfect Photo Frame for Sharing Memories | Ideal Gift for Grandparents | Super Easy Setup & Upload | Secure | WiFi Enabled
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Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the digital picture frame extremely easy to set up and use, with a great display that makes photo sharing simple. Moreover, they appreciate it as a gift, with one customer noting it's particularly suitable for family gatherings. However, the storage capacity is limited to 500 MB of data, and while some find it worth the money, others consider it expensive. Additionally, the functionality receives mixed reviews, with some saying it works great while others report it stops working, and opinions on quality are divided between those who find it solid and those who consider it low quality.
AI Generated from the text of customer reviews
Customers find the digital picture frame extremely easy to set up and use, making it a great gift option.
"...While they’re easy to use, I recommend setting it up yourself if you’re gifting it to anyone who has trouble with tech 😉 The app is easy to use and..." Read more
"...There is ZERO interaction required by the viewer to see the new photos. That's going to be the key to this being a great gift for my mom...." Read more
"Easy to set up, easier to use, the picture quality is great, and I love that I can share photos with my family...." Read more
"...It's incredibly user-friendly - simply connect it to your phone via the app, and you can upload countless pictures...." Read more
Customers appreciate the picture quality of the digital frame, noting that it displays photos nicely and has a great looking display.
"The frame has a beautiful clear picture, but unfortunately it’s sideways and the only way to fix it is to unplug it and power cycle it...." Read more
"...It's plastic, but it doesn't look cheap. The screen is very good. They make a higher resolution version, but that's not what I needed for my mom...." Read more
"...Picture quality is pretty good - about as good as the pics you download on to it. It's close to an 8x10 frame...." Read more
"...I purchased the wood one and it is lovely. Not only can I enjoy watching my pictures appear, but it makes a great decorative addition to my home...." Read more
Customers find the digital picture frame to be a great gift, with one mentioning it works well for family members with Alzheimer's.
"Wonderful gift" Read more
"...That's going to be the key to this being a great gift for my mom. The frame itself is nice. It's plastic, but it doesn't look cheap...." Read more
"...I originally felt it was just a great gift for older people, now it’s one of my favorite items in my home...." Read more
"This is such a perfect gift for yourself! We uploaded all of our favorite pictures and wedding gallery onto it so it constantly plays in our home...." Read more
Customers appreciate the digital picture frame's photo sharing capabilities, as it makes it easy to share photos with family and email pictures to it. One customer specifically mentions that uploading through the app or email is brilliant.
"...anyone who has trouble with tech 😉 The app is easy to use and makes photo sharing easy...." Read more
"...to use, the picture quality is great, and I love that I can share photos with my family. I purchased the wood one and it is lovely...." Read more
"...They are easy to set up and use and I can keep pictures of my grandchildren on it, which is great...." Read more
"...Two as gifts for Grandma's and one for us. Great way to send photos to grandmas...." Read more
Customers have mixed experiences with the digital picture frame's storage capacity, with some being able to put many pictures on it while others report very limited photo storage space.
"...You can continue to add or delete pictures, and even include videos. While I haven't used the sound feature, it's available too...." Read more
"...The Playlist is limited to 2000 photos. OK, so you create many different playlists like events or even by years if you want...." Read more
"...When we first bought it, there was no real limit to the number of photos, and we are currently up to about 2000 photos on the frame, so we can go a..." Read more
"...Only seven percent of our content will fit in the absurdly low 500MB max storage, and the sharing... the main reason we purchased and gifted these..." Read more
Customers have mixed opinions about the digital picture frame's value for money, with some finding it worth the price while others consider it expensive.
"...So, here now I go and buy one because it was such a good price!..." Read more
"...What a shame, as this frame had tremendous potential. Now, it's a costly, restrictive option that fails to deliver on its initial promise." Read more
"It was great at the beginning, sharing albums, paying a premium for the hardware, but now you're limited to 500 mb of data and a single shared..." Read more
"...shared... So if you buy more of their products you get less value for each successive frame...." Read more
Customers have mixed experiences with the picture frame's functionality, with some saying it works great while others report that it stops working or has limited capabilities.
"...They are easy to setup and work reliably even with very large playlists full of many photos...." Read more
"...with us, worked fine and lasted a while - finally died in that would not start up even after multiple factory resets - purchased this one and..." Read more
"...upload photos from our phone, and they would show up on the frame, worked great, loved it...." Read more
"...Other than that, the frame works as expected and display the photos nicely., Note that the Aura app was much easier to use...." Read more
Customers have mixed opinions about the picture frame's quality, with some finding it pretty good and solid, while others report low quality.
"The good: -Frame looks fantastic, solid, quality, and no buttons detracting from the look..." Read more
"...The newer version has a detached stand which is not great designed. When you move the frame even an inch, it all comes undone. Easy connectivity." Read more
"Pretty good quality but some small problems: 1. the stand is not really stable and easy installation, as some unboxing YT mentioned. 2...." Read more
"...It’s incredibly frustrating and erodes trust in the brand (after this, there shouldn't be any!)..." Read more
Reviews with images

The best gifting product!
Top reviews from the United States
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- Reviewed in the United States on June 10, 2025Color: 10 inch (Wood)Verified PurchaseGot it for my mom to share pictures of her first grandchild. She absolutely loves it, says she'll sit and watch it. The app is nice too can take the with you anywhere. The new payment plans aren't great but overall would recommend.
- Reviewed in the United States on March 30, 2025Color: 10 inch (Black Gold)Verified PurchaseWe’ve gifted these to parents and grandparents and they’re a hit every time! We live far from family so these are a great way to stay connected. While they’re easy to use, I recommend setting it up yourself if you’re gifting it to anyone who has trouble with tech 😉 The app is easy to use and makes photo sharing easy.
- Reviewed in the United States on November 4, 2024Color: 10 inch (Black Gold)Verified PurchaseThe frame has a beautiful clear picture, but unfortunately it’s sideways and the only way to fix it is to unplug it and power cycle it. It’s supposed to recognize orientation, whether you position the frame in landscape or portrait. When it first powers on it’s able to do this. However after a few days it locks into portrait mode and no amount of swiveling or rotating will set it straight. Also the touch screen doesn’t respond. There’s no control on the app to lock orientation so either I flip it permanently into portrait orientation or keep pulling the plug. I sent an email to Nixplay but have not heard back.
Edit: I did hear from Nixplay and they advised me to return it through Amazon since it was in the timeframe. I did this. I bought a second frame directly from Nixplay and it has the same issue.
After some experimentation, I found out that this problem occurs only when the frame is set to “pan and zoom”. After a few hours it gets confused and locks into portrait (sideways) mode. I reset it to “fill frame”, and it ran for a week without problems. Just to be sure I set it back to “pan and zoom” afterwards and it happened again within a few hours.
So this seems to be either a software or firmware issue related to the “pan and zoom” algorithm, and hopefully they will one day fix it. Which is a shame because the 10 inch frame is really kind of small compared to older more square 10 inch frames and the pictures look pretty small when letterboxed.
1.0 out of 5 starsThe frame has a beautiful clear picture, but unfortunately it’s sideways and the only way to fix it is to unplug it and power cycle it. It’s supposed to recognize orientation, whether you position the frame in landscape or portrait. When it first powers on it’s able to do this. However after a few days it locks into portrait mode and no amount of swiveling or rotating will set it straight. Also the touch screen doesn’t respond. There’s no control on the app to lock orientation so either I flip it permanently into portrait orientation or keep pulling the plug. I sent an email to Nixplay but have not heard back.Sideways pictures!
Reviewed in the United States on November 4, 2024
Edit: I did hear from Nixplay and they advised me to return it through Amazon since it was in the timeframe. I did this. I bought a second frame directly from Nixplay and it has the same issue.
After some experimentation, I found out that this problem occurs only when the frame is set to “pan and zoom”. After a few hours it gets confused and locks into portrait (sideways) mode. I reset it to “fill frame”, and it ran for a week without problems. Just to be sure I set it back to “pan and zoom” afterwards and it happened again within a few hours.
So this seems to be either a software or firmware issue related to the “pan and zoom” algorithm, and hopefully they will one day fix it. Which is a shame because the 10 inch frame is really kind of small compared to older more square 10 inch frames and the pictures look pretty small when letterboxed.
Images in this review
- Reviewed in the United States on April 29, 2025Color: 10 inch (Wood)Verified PurchaseWonderful gift
- Reviewed in the United States on December 11, 2021Color: 10 inch (Black Gold)Verified PurchaseMy mom, who is not a fan of technology, has been complaining for years that she never sees the digital photos my dad, brother, and I take of our families. This frame should finally solve the problem.
This took at most about 10 minutes to go from opening the box to viewing the first photos. The company is known for having the best software, and I see why. This was dead simple.
I did not buy the subscription, and it seems like the free features are going to be fine for us. So far, I've shared the playlist with another person, and she added several photos. It was easy to crop a few of the photos as I added them to the playlist. There is ZERO interaction required by the viewer to see the new photos. That's going to be the key to this being a great gift for my mom.
The frame itself is nice. It's plastic, but it doesn't look cheap. The screen is very good. They make a higher resolution version, but that's not what I needed for my mom. I was holding the frame about a foot away, and most of the photos were still very sharp. From a more reasonable viewing distance, the resolution should be more than adequate.
There are a lot of settings to tweak, but I only changed a few for now. I'm impressed with how much control one has over the display, timing, effects, and other aspects of the presentation.
We'll have to see what my mom thinks once she opens it for Christmas, but I'm expecting this to maintain its five-star rating. Even after about 30 minutes, I'm very impressed and completely satisfied with the purchase.
UPDATE: As expected, my mom loved it because she doesn't have to do anything. My brother and dad have added photos, which made her happy. Mission accomplished!
- Reviewed in the United States on July 29, 2022Color: 10 inch (Black Gold)Verified PurchaseI purchased this digital frame on a treasure truck deal - it works. You will have to load the app and follow directions to bluetooth transfer pics you choose from your gallery to the frame. I purchased an additional memory chip - but it turns out there is no place to install the chip so don't waste your time there. You can set a regular time to 'run' the frame or manually turn it off and/or on. You can 'shuffle' OR play all your uploaded pics. You do not get to choose the 'fade' that happens between pics, but you do get to choose how long each pic stays on the frame before moving to the next pic. Picture quality is pretty good - about as good as the pics you download on to it. It's close to an 8x10 frame. Not sure why they call it a 'touch screen' cause I can't figure out what you can do by touching the screen - but ok. It comes with charging cord, regular plug in - there appears to be a mini USB port, but I haven't tried it. Having said all this I never hesitate to update my reviews should new info seem useful.
- Reviewed in the United States on September 3, 2024Color: 10 inch (Wood)Verified PurchaseEasy to set up, easier to use, the picture quality is great, and I love that I can share photos with my family. I purchased the wood one and it is lovely. Not only can I enjoy watching my pictures appear, but it makes a great decorative addition to my home. Definitely a great gift item too. My siblings and I bought one for our grandparents to share photos with them since they don’t live close enough to see often. It gives them a chance to see their grandkids and their various adventures without using their limited phone memory.
- Reviewed in the United States on March 13, 2024Color: 10 inch (Black Gold)Verified PurchaseThis electronic picture frame is my ultimate favorite product and gift idea! It's incredibly user-friendly - simply connect it to your phone via the app, and you can upload countless pictures. You have the flexibility to shuffle them, play them in any order, or organize them into albums. You can continue to add or delete pictures, and even include videos. While I haven't used the sound feature, it's available too. The frame offers various settings to customize how pictures transition and how often. At night, it serves as a clock for me. I have multiple frames throughout my house, and they blend in seamlessly like real picture frames. In my opinion, there's nothing better on the market, and I particularly appreciate this brand.
5.0 out of 5 starsThis electronic picture frame is my ultimate favorite product and gift idea! It's incredibly user-friendly - simply connect it to your phone via the app, and you can upload countless pictures. You have the flexibility to shuffle them, play them in any order, or organize them into albums. You can continue to add or delete pictures, and even include videos. While I haven't used the sound feature, it's available too. The frame offers various settings to customize how pictures transition and how often. At night, it serves as a clock for me. I have multiple frames throughout my house, and they blend in seamlessly like real picture frames. In my opinion, there's nothing better on the market, and I particularly appreciate this brand.The best gifting product!
Reviewed in the United States on March 13, 2024
Images in this review
Top reviews from other countries
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Jürgen LohrReviewed in Germany on August 18, 2022
2.0 out of 5 stars bedienung kompliziert
Color: 10 inch (Black Silver)Verified Purchasebedienung kompliziert
- BradReviewed in Canada on January 8, 2025
5.0 out of 5 stars Great Gift for Grandparents!
Color: 10 inch (Black Gold)Verified PurchaseGrandparents and great absolutely love it. Once its setup there is no further input needed so it is perfect for the less technologically savy generations. The kids/grandkids can upload pictures from their phones to the tablet allowing grandparents to see what is going on in their life. No subscription required.
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JesusReviewed in Spain on January 7, 2023
4.0 out of 5 stars Buen marco digital
Color: 10 inch (Wood)Verified PurchaseNo detecta el movimiento, siempre esta encendido, no se suspende el marco. Por lo demas todo perfecto
- Stephanie H ChangReviewed in Canada on October 24, 2023
5.0 out of 5 stars perfect gift
Color: 10 inch (Black Silver)Verified PurchaseWe love this product so much that we bought 3 for long distance grandparents. It is easy to use. We upload new pictures on a daily basis to keep it up to date. The setup is easy and the app is easy when you want to upload. You can upload videos as well but I think that requires an updated. What is also amazing is that you can share the picture frame link to other people so people can upload their photos as well. My in laws have grandchildren in a few different places and everyone is able to download own photos into the grandparents' picture frame. What an amazing gift idea.
- BaldeagleReviewed in the United Kingdom on December 4, 2023
4.0 out of 5 stars Better than expected
Color: 10 inch (White)Verified PurchaseI think this frame is a good bit of kit, if a little expensive. It is of good quality but I do have concerns about the stand. The frame simply sits in a shallow slot and leans against the support. I can see it being easily knocked over. The management of the content by multiple people is good. I moved it easily between houses and different WiFi routers. It remembers previous settings like an iPhone. So for my relative in a care home it will be ideal for the family.