Send Mom a gift card
Currently unavailable.
We don't know when or if this item will be back in stock.

TOSHIBA All-New 75-inch Class M550 Series LED 4K UHD Smart Fire TV with Hands-Free with Alexa (75M550KU, 2021 Model)

3.9 out of 5 stars 169 ratings

Delivery & Support

Select to learn more
  • Customer Support
Customer Support
Fixing things is quick & easy.

Our specialist Customer Support for large items dispatched from Amazon is on hand to help with your order. Contact us via phone or chat 7 days a week.
Currently unavailable.
We don't know when or if this item will be back in stock.
Screen Size 75 Inches
Brand TOSHIBA
Display Technology LED
Resolution 4K
Refresh Rate 120 Hz
Special Feature Screen Mirroring
Included Components Stand Included,AC power cable
Connectivity Technology Bluetooth, Wi-Fi, Ethernet
Aspect Ratio 16:9
Product Dimensions 3.1"D x 65.9"W x 37.8"H

About this item

  • Wide color gamut delivers an expanded spectrum of color that TV's with smaller color palettes can’t match, thus providing a more colorful and vibrant picture. Plus Dolby Vision HDR and HDR10+ to help transform your TV experience.
  • Full Array Local Dimming - The M550 backlight panel with full array local dimming. This technology separates the LEDs into smaller, more tightly controlled lighting areas giving the television more control over the parts of the picture that need more or less lighting without affecting the other areas.
  • Hands-free TV with Alexa - There’s no need to use a remote just use your voice from anywhere in the room to control the TV and smart home devices, access your favorite entertainment, and more. The built-in microphone lets you say things like, “Alexa, play something on Netflix”.
  • 480 Motion Rate - Experience incredible clarity in motion with a 480 Motion Rate panel, giving you smooth, fluid movement from all of your fast-action content.
  • Auto Low Latency Game Mode Enjoy a better gaming experience. In Game Mode, input lag is significantly improved, so your commands from the controller are virtually instantaneous on the screen. The M550 is ready for the whatever the latest generation gaming consoles can throw at it.
Unwell Hydration from Alex Cooper
Hydrate & focus with every sip Shop now

Important information

Legal Disclaimer

Web-based services and content require high-speed Internet service. Some services may require a subscription.

On-mode power consumption

47.4 watts

Visible screen diagonal

75" / 191 cm

Energy consumption

416 kWh per year, based on the power consumption of the television operating 4 hours per day for 365 days. The actual energy consumption will depend on how the television is used.

What's in the box

  • Stand Included,AC power cable

    • Product information

    Technical Details

    Brand Name ‎TOSHIBA
    Item Weight ‎65.1 pounds
    Product Dimensions ‎65.9 x 3.1 x 37.8 inches
    Item model number ‎75M550KU
    Color Name ‎Black
    Special Features ‎Screen Mirroring
    Speaker Type ‎Built-In
    Standing screen display size ‎75 Inches
    Aspect Ratio ‎16:9
    Wattage ‎47.4 watts

    Additional Information

    ASIN B09K9FP7TM
    Customer Reviews
    3.9 out of 5 stars 169 ratings

    3.9 out of 5 stars
    Date First Available December 8, 2021

    Warranty & Support

    Amazon.com Return Policy:Amazon.com Voluntary 30-Day Return Guarantee: You can return many items you have purchased within 30 days following delivery of the item to you. Our Voluntary 30-Day Return Guarantee does not affect your legal right of withdrawal in any way. You can find out more about the exceptions and conditions here.

    Feedback

    TOSHIBA All-New 75-inch Class M550 Series LED 4K UHD Smart Fire TV with Hands-Free with Alexa (75M550KU, 2021 Model)

    Found a lower price? Let us know. Although we can't match every price reported, we'll use your feedback to ensure that our prices remain competitive.

    Where did you see a lower price?
    /
    /
    /
    /
    Please sign in to provide feedback.

    Product Description

    Toshiba M550 Series
    Heart Shaking Sound

    Toshiba M550 Fire TV

    Fire TV

    Fire TV brings live, over the air TV, streaming channels, and your favorite apps together onto one convenient home screen. Subscriptions may be required. Content availability subject to change.

    Regza Engine 4k

    Regza Engine 4K

    Regza Engine 4K is Toshiba's high performance 4K engine for stunning picture quality you can get an incredible ultra HD 4k images with breath-taking picture quality.

    480 Motion Rate

    480 Motion Rate

    Experience incredible clarity in motion that provides the foundations for 480 Motion Rate, giving you smooth, fluid movement from all your fact action content.

    Dolby Vision

    Dolby Vision HDR and HDR10+*

    Dolby Vision HDR and HDR10+ transforms your TV into an entertainment powerhouse. The image technology from cinemas, now brought together in the home, provide amazing realism that you'll see, hear, and fell like never before.

    *HDR viewing experience will vary by model, content availability and internet connection.

    DTS Virtual X

    DTS Virtual: X

    DTS Virtual: X technology is a scalable and versatile advanced post processing package that creates an immersive audio experience by virtualizing height content over traditional stereos.

    Auto Low Latency Game Mode

    Auto Low Latency Game Mode

    Enjoy a better gaming experience. In Game Mode, input lag is significantly improved, so your commands from the controller are virtually instantaneous on the screen. The M550 is ready for the whatever the latest generation gaming consoles can throw at it.

    M550 Hands free with Alexa
    PQ Technology
    Toshiba HD/FHD Fire TV V35 Series
    Toshiba 4K Fire TV C350 Series
    Toshiba 4K Fire TV M550 Series
    Buying Options
    Buying Options
    Buying Options
    Customer Reviews
    4.5 out of 5 stars 2,782
    4.3 out of 5 stars 7,274
    3.9 out of 5 stars 169
    Screen Size 32", 43" 43", 50", 55", 65", 75" 55", 65", 75"
    Display Type HD LED 4K LED 4K LED w/ Wide Color Gamut (delivers expanded color spectrum providing a more colorful & vibrant picture)
    Backlight Type Direct Lit Direct Lit Full Array Local Dimming
    Audio Support DTS Virtual X DTS Virtual X DTS Virtual X
    HDR (formats) No Yes (Dolby Vision, HDR 10, HLG) Yes (Dolby Vision, HDR 10, HDR 10+, HLG)
    Remote Type Voice Remote with Alexa Voice Remote with Alexa Hands Free Voice Control; Voice Remote with Alexa
    Total HDMI Ports 3 Total (1 HDMI eARC) 4 Total (1 HDMI eARC) 4 Total (1 HDMI eARC)
    Auto Low Latency Game Mode No Yes Yes
    Motion Rate No 120 Motion Rate 480 Motion Rate (gives smooth fluid movement for all your fast-action content)
    Apple Airplay Support ✓ ✓ ✓

    Customer reviews

    3.9 out of 5 stars
    169 global ratings

    Review this product

    Share your thoughts with other customers
    Write a customer review

    Customers say

    Customers find the TV easy to set up and appreciate its incredible picture quality, sound, and value for money. Moreover, the TV quality is great, with one customer noting it works well as a gaming console. However, the functionality receives mixed reviews, with several customers reporting that it stopped working. Additionally, the build quality is mixed, with one customer describing it as a cheap product from China.

    AI-generated from the text of customer reviews

    Select to learn more

    5 customers mention "Picture quality"5 positive0 negative

    Customers praise the TV's picture quality.

    "...$100 difference, photo doesn’t do it justice, it’s huge and picture quality is top notch...." Read more

    "First Toshiba Fire TV is a Big Surprise! AWESOME PICTURE and Audio! Remote could be better with Labels, not just Icons...." Read more

    "...You barely even need the remote to watch, and the picture is incredible. The sound is probably the best feature, very loud and cinema quality." Read more

    "Love Alexa and tv picture. A perfect TV for my needs . Stunning color. Alexa is so much faster then with the 4K Stick." Read more

    5 customers mention "Tv quality"5 positive0 negative

    Customers find the TV great, with one mentioning it works perfectly as a gaming console.

    "...I am using it with my Denon AVR, perfect pairing. Incredible TV for entertainment PC, essentially making it a perfect gaming console...." Read more

    "This TV is awesome. You barely even need the remote to watch, and the picture is incredible...." Read more

    "Love Alexa and tv picture. A perfect TV for my needs . Stunning color. Alexa is so much faster then with the 4K Stick." Read more

    "...But this delivery took an exceptionally long time. TV itself is great, all features work." Read more

    4 customers mention "Ease of use"4 positive0 negative

    Customers find the TV easy to set up and appreciate its Alexa voice control feature.

    "...I am impressed. Remote also has Alexa voice control." Read more

    "...Remote could be better with Labels, not just Icons. Alexa feature is Great and works TV and other Smart Home features in your Home. Great Price!" Read more

    "Love Alexa and tv picture. A perfect TV for my needs . Stunning color. Alexa is so much faster then with the 4K Stick." Read more

    "This was so easy to set up and we now have only one remote that operates everything we have connected to the TV!" Read more

    4 customers mention "Sound quality"4 positive0 negative

    Customers praise the TV's sound quality, with one mentioning that the built-in speakers are particularly good.

    "...You wont be disappointed. Built in speakers are better than samsung sound bar i have on a different tv. I am impressed...." Read more

    "First Toshiba Fire TV is a Big Surprise! AWESOME PICTURE and Audio! Remote could be better with Labels, not just Icons...." Read more

    "...The sound is probably the best feature, very loud and cinema quality." Read more

    "We got the 75 inch for $750 which was a great deal. It has dolby sound and bright colors. We are very happy with it!" Read more

    4 customers mention "Value for money"4 positive0 negative

    Customers find the TV offers good value for money.

    "...Should you ever come across this TV, grab it. Worth every penny. ---------------------------------------------..." Read more

    "...Great Price!" Read more

    "Best value for brand name tv." Read more

    "Great deal on sale..." Read more

    7 customers mention "Quality"3 positive4 negative

    Customers have mixed opinions about the TV's quality.

    "...Toshiba, Hisense want to destroy their reputation due to a poorly produced/manufactired product. An abysmal product experience...." Read more

    "...with delivery aside, this TV has really delivered the quality and reliability up to date. I am using it with my Denon AVR, perfect pairing...." Read more

    "...At this point, I am just returning the TV. Not reliable enough to be worth the price. ———-..." Read more

    "...The sound is probably the best feature, very loud and cinema quality." Read more

    7 customers mention "Functionality"0 positive7 negative

    Customers report issues with the TV's functionality, with multiple customers mentioning that it stopped working. One customer specifically notes problems with HDMI CEC and HDMI eARC features.

    "...do nothing further, leaving me with a $400+ piece of damaged, not working eqiupment that is only four months old...." Read more

    "Annoying that I have to always restart the tv to see anything. So it doesn't work if I just want to see anything without restarting...." Read more

    "After 6 months it keeps turning itself back on. Having a hard time getting someone to repair it under warranty. Everything else is satisfactory." Read more

    "After three months it sort of just stopped powering on. Why I say sort of...... It can turn off and on again if it's within five minutes...." Read more

    Great deal on sale
    5 out of 5 stars
    Great deal on sale
    We were in the market for a new tv, don’t have cable only Amazon Fire Stick and have a smaller size of this make with the Fire Stick installed, so when we saw this on sale decided to go from a 55 inch to a 65 inch as there was only $100 difference, photo doesn’t do it justice, it’s huge and picture quality is top notch. Can’t say anything about sound quality as we have only had it connected to a sound bar. Love it.
    Hide
    Thank you for your feedback
    Sorry, there was an error
    Sorry we couldn't load the review

    Top reviews from the United States

    • Penicillin
      5.0 out of 5 stars Awful delivery system through Pilot
      Reviewed in the United States on May 30, 2022
      Verified Purchase
      Update April 2025. Awful experience with delivery aside, this TV has really delivered the quality and reliability up to date. I am using it with my Denon AVR, perfect pairing. Incredible TV for entertainment PC, essentially making it a perfect gaming console. Should you ever come across this TV, grab it. Worth every penny.
      ---------------------------------------------

      Who really cares about the quality of this TV when you have to deal with a 3rd world delivery system such as Pilot. Four days ago Best Buy sends me a message asking me to make arrangements for delivery. Reference number on Pilot website shows error messages. When I'm finally able to get somebody on the phone (they don't work 24/7), I find out that TV is not even in their network yet. Somebody will call me to set up a delivery date, because I have to sign for this TV. This is so twisted, I will never ever buy anything else that's shipped through Pilot. Of course this detail is not immediately apparent when you order. This is a be aware about the process more so than the actual item.
      20 people found this helpful
      Helpful
       Report
    • Krissy UK2US
      5.0 out of 5 stars Great deal on sale
      Reviewed in the United States on June 13, 2022
      Verified Purchase
      We were in the market for a new tv, don’t have cable only Amazon Fire Stick and have a smaller size of this make with the Fire Stick installed, so when we saw this on sale decided to go from a 55 inch to a 65 inch as there was only $100 difference, photo doesn’t do it justice, it’s huge and picture quality is top notch. Can’t say anything about sound quality as we have only had it connected to a sound bar. Love it.
      Customer image
      Krissy UK2US
      5.0 out of 5 stars
      Great deal on sale

      Reviewed in the United States on June 13, 2022
      We were in the market for a new tv, don’t have cable only Amazon Fire Stick and have a smaller size of this make with the Fire Stick installed, so when we saw this on sale decided to go from a 55 inch to a 65 inch as there was only $100 difference, photo doesn’t do it justice, it’s huge and picture quality is top notch. Can’t say anything about sound quality as we have only had it connected to a sound bar. Love it.
      Images in this review
      Customer image
      38 people found this helpful
      Helpful
       Report
    • mpi
      1.0 out of 5 stars Toshiba Amazon Fire TV M550 broken - minor update to event timeline - still no resolution
      Reviewed in the United States on November 3, 2022
      Verified Purchase
      Purchased Toshiba Amazon FireTV 55M550 in July 2022, and it worked fine until about September 2022, At that time tv firmware was updated, and also Apple TV 4K firmware was updated to iOS 16. Then problems started. HDMI CEC and HDMI eARC stopped working. Apple TV 4K would report audio control as IR and not HDMI as previously, and on other Toshiba Amazon FireTV's with Apple TV 4K. Apple TV 4K HDMI-CEC would not turn TV off/on as was normal. Yamaha sound bar stopped outputting audio via eARC on HDMI port 1 as was normal. Contacted Amazon, who spent about half an hour trying to resolve the problem, unsuccessfully, and said they would escalate the issue and call back. Call back never occurred. Contacted Toshiba Customer support, which is actually Hisense. They opened a service ticket, and eventually dispatched a field service technician who replaced the motherboard and left. A few hours later, when I turned the TV on the screen had a black vertical streak on the right side and gray horizontal streaks on the bottom of the screen. The eArc and CEC problems were fixed however. Contacted the tech who said to call Toshiba/Hisense. Contacted Toshiba/Hisense again and they said they would dispatch another field service technician to field destroy the television and replace the television, and opened a new service ticket. The day before the second field service tech comes I turned on the TV and connected it to the internet to check for updates and any change in operating status. The original eARC and CEC problems had returned, and the Apple TV 4K was again reporting IR audio control not HDMI, and no sound bar audio. The next day the second field service tech comes to look at the television. When he requested to turn on the TV the jagged line pattern typical of a cracked panel appeared. He says he will submit a report to Toshiba/Hisense. He leaves without field destroying the TV. Toshiba/Hisense now says the TV panel is cracked and this damage is not covered under manufacturers warranty, and will not replace the TV, and will do nothing further, leaving me with a $400+ piece of damaged, not working eqiupment that is only four months old. Contacted Amazon again and they forwarded this story to Best Buy, the seller, who replies that because more than 30 days have elapsed since purchase, to contact Toshiba. A Best Buy Geek squad rep calls and requests pictures, and later replies that the panel is cracked, and because more than 30 days have passed they will not replace the TV.

      55M550 is not currently available on Amazon anymore (because it's a lemon?).

      Seems like BestBuy, Amazon, Toshiba, Hisense want to destroy their reputation due to a poorly produced/manufactired product.

      An abysmal product experience. Yeah, sometime during the course of servicing it appears the panel was cracked, but it was not the original problem - AND - the original problem has returned. $400+ product with multiple problems.
      7 people found this helpful
      Helpful
       Report
    • E. Smith
      4.0 out of 5 stars Hidden Gem!
      Reviewed in the United States on June 5, 2022
      Have had the 65 M550 for 3 months now..it rivals our Samsung QN85a in picture quality. Can't believe the price for all the high end feature usually found in the higher end brand models.. it's a steal! Only annoyance is that the motion setting defaults to the soap opera effect..so we have to toggle the setting to on/off each time we power on the tv..minor annoyance.
      Purchased a 2nd 65m550 through Amazon with pickup at local Bestbuy store. Not sure if I received a returned/used TV, but the package was missing straps and the protective film covering the screen was bubbly as if re-applied..something just "seemed off". Unlike the 1st purchase, Alexa sometimes does not work and never responds to request to change local channels..works perfectly on 1st purchase. Motion (soap opera effect) is still a problem as you need to toggle off/on at every initial power on to get rid of the soap opera effect. However, will keep the TV due to the excellent picture quality and great price. I guess I should have purchased it directly from Bestbuy for the extra $50.00 and perhaps received a better quality unit ( not used). I did get a better price through Amazon, but when I picked it up at Bestbuy it was tagged/marked "Amazon marketplace"..lesson learned!
      5 people found this helpful
      Helpful
       Report
    • BT
      5.0 out of 5 stars Great TV
      Reviewed in the United States on July 5, 2023
      Verified Purchase
      I dont believe this model is available anymore but if you do find it, get it! You wont be disappointed. Built in speakers are better than samsung sound bar i have on a different tv. I am impressed. Remote also has Alexa voice control.
      2 people found this helpful
      Helpful
       Report
    • Kindle Customer
      3.0 out of 5 stars Would Not Purchase Again
      Reviewed in the United States on August 17, 2022
      Verified Purchase
      This TV has been so aggravating. Cannot add Philo to my live apps. It is constantly telling me to sign into App Store when the TV is signed into my Amazon account. Cannot get support from Amazon. Called customer service and was talking to someone for 30 minutes. I was put on hold and the call disconnected. Better to just buy a tv and connect a fire stick
      8 people found this helpful
      Helpful
       Report
    • T.C.R
      5.0 out of 5 stars Toshiba quality
      Reviewed in the United States on July 16, 2023
      Verified Purchase
      This tv replaced a Samsung that died right after the warranty, and I had a Toshiba before, and it lasted a long time before I gave it away.
      2 people found this helpful
      Helpful
       Report
    • Donald L.
      5.0 out of 5 stars Great Picture! ALEXA Onboard for Easy Use
      Reviewed in the United States on March 17, 2022
      Verified Purchase
      First Toshiba Fire TV is a Big Surprise! AWESOME PICTURE and Audio! Remote could be better with Labels, not just Icons. Alexa feature is Great and works TV and other Smart Home features in your Home. Great Price!
      31 people found this helpful
      Helpful
       Report