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About Fanatics

Fanatics is a leading name in licensed sports merchandise and represents the largest retailer of official sports merchandise globally. Founded in 1995 by Alan Trager, the company started as a modest brick-and-mortar retailer in Florida, specializing in apparel and collectibles for local sports teams. Over time, Fanatics has dramatically evolved, spearheading the e-commerce boom in sports merchandise.

The company operates the e-commerce businesses for all major professional sports leagues, including the NFL, MLB, NBA, NHL, NASCAR, PGA, and UFC. This includes selling both on the Fanatics website and through the individual league and team websites. Its wide range of offerings includes officially licensed sports merchandise, like jerseys, hats, collectibles, and a variety of fan apparel. The brand has become a one-stop destination for fans around the world, providing them with an extensive selection of high-quality gear for every sport and team imaginable. Beyond North America, Fanatics also has a growing international presence, meeting the needs of an expanding global fan base.

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