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About Levi'sLevi Strauss & Co., commonly known as Levi's, is a globally recognized brand, celebrated as a pioneer in the world of denim. Founded in 1853 by Levi Strauss, a German immigrant, the company was initially a dry goods business situated in San Francisco. However, its real breakthrough came in 1873 when Levi Strauss and Jacob Davis obtained a patent to create the first-ever blue jeans, which were designed to provide durable clothing for the tough life of gold miners in the American West.
Over the decades, Levi's has successfully positioned itself as an iconic symbol of classic American style and effortless cool. Their products, including jeans, trousers, shorts, shirts, jackets, and a range of accessories, are sold in more than 100 countries worldwide. Levi's has remained dedicated to innovation, quality, and sustainability in their products. Their 501 jeans, named after the original product's lot number, have become a cultural icon in their own right, and the brand continues to thrive, resonating with consumers across various generations. Levi's corporate social responsibility includes a focus on workers' rights, environmental sustainability, and community engagement, further consolidating its status as a leading international retailer.